Case Study
We built a lead generating platform for tradesmen.
Built from the ground-up, this project required a whole host of bespoke features.
About this project
Project overview
BookaBuilderUK started as a tradesmen directory and has quickly evolved into a lead generation platform serving tradesmen across the UK.
This project required a completely bespoke development of a multi-faceted platform that services both homeowners looking for work to be completed and tradesmen looking for work to complete.
This is an ongoing project that is always evolving to include new and useful features. Some of the functionality includes member profile sign-up and creation with a corresponding search feature, a job posting platform to collect job leads that are automatically sent out to tradesmen in the area as well as multiple email sequences aimed at engaging users to complete their profiles.
What we did
Features
- Conversion optimised lead generation
- Tradesmen dashboard with sign up/in functionality & account management
- Admin area with push message, email and SMS notification system
- Directory search functionality
- Job lead posting and distribution infrastructure
- Dynamic tradesmen profiles
Feature
Conversion optimised lead generation landing page
As a platform serving a two-sided market, we had to develop landing pages for both tradesmen to create an account and for homeowners to post their jobs. We developed a user-friendly landing page to collect the relevant information complete with follow-up email sequences to continue the onboarding experience.
Feature
Tradesmen account & dashboard
Both free and paid members can sign in with an email address and password to manage their account, their leads and their business profile.
Feature
Lead management and quoting platform
We built a job management web application to sit inside the tradesman's dashboard where they could accept/reject job leads, supply a quote and provide job details to the homeowner who posted the job.
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